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Photographic citation of advertising images in in the city environment.Multi-exposure photographs were taken during a tour around Wenceslas Square in Prague. The pictorial citation tells about the composition of the projected images from light boxes into the human mind during the walk around. How they layer on it and overlap into new compositions. It tells about the redirection of peoples' attention, about using motives, gestures and words with which the person passing by was confronted at this place.The shots were taken with an analog mirror camera on a standard 35 mm film in authentic walking and without post-processing manipulation by digital technologies.